Allan Adler – Strategic Partner

allan@altusalliance.com   |   425.239.8774

Allan Adler 200Allan Adler develops and executes digital business innovation, digital ecosystem, and go-to-market strategies for leading industrial and technology companies including Adobe, Boeing, Cisco, Marketo, SAP, Tech Data, VMware, and a number of new and emerging entities. Allan’s work and thought leadership helps clients refine their innovation cultures and practices, build profitable business ecosystems, and develop winning go-to-market strategies.

Previously, Allan founded and ran (as CEO) MSI Consulting Group; a 100-person sales and marketing strategy firm focused on the high tech industry where he became a leading sales and marketing strategist and visionary. At MSI, Allan was a frequent keynote speaker, conference leader, and contributing columnist for a leading technology publication.

After MSI, Allan completed the sale of WorkingWild assets to TIO Networks and joined that public company’s Board of Directors. Allan self-funded WorkingWild to become the #4 market share leader in the WiFi public internet access market. In 5 quarters of operation, WorkingWild developed the industry’s first profitable WiFi/HotSpot business model and deployed its IP-based network into a 2,000-location chain owned by a public company.

Allan also worked as a consultant with The Boston Consulting Group and received his MBA from Harvard Graduate School of Business where he was honored as a Baker Scholar. Allan is also a CPA and serves on several for-profit and not-for-profit boards.

Specialties:

  • Expert in go-to-market process and inner workings of technology partnerships/alliances/indirect channels.
  • Driving strategy through execution projects for businesses focused on Digital Transformation and Cloud-computing business models.
  • 2-time technology CEO (Wireless, Software, & professional services)

Allan is the Founder and Managing partner of Digital Bridge Partners, former CEO of the MSI Consulting Group and alumni of the Boston Consulting Group. Allan is also Baker Scholar graduate from the Harvard business school where he earned an MBA.