Our Clients Receive the following Benefits when we assist them with Business Development Traction:

Outsourced business development was the first service Altus provided to clients. The successes we’ve had can be attributed to what we describe as “Renaissance Rep Skills”. That is Altus’ deep background enables us to communicate with many parts of the organization, tolerate ambiguity common at this stage and a deep interest in the product technology. It’s also common for us to develop new sales models and collateral to capitalize on the opportunity.

Deliverables in support of deal-making include the following:

Revenue transactions and partnerships are the ultimate deliverable that Altus provides to early stage companies and divisions.  They also form the primary basis for our compensation.  In addition to learning's, momentum and revenue that comes from the initial deal flow, we also provide several critical items that need to be addressed to ensure that deals happen while also ensuring that they are the right deals that set the foundation for the long term business. Deliverables in support of deal-making include the following:

• Target market analysis and Hot Opportunity Target Profiling
• Customer insights/feedback delivered to product development team
• Initial sales tools and messaging
• Product packing and pricing models
• Channel and go to market strategies
• Answers to key questions such as…
• Which features make the product valuable to customers and partners?
• What is the product’s position relative to the competition?
• What type and number of distribution channels are needed?

Success Stories:

Outsourced business development was the first service Altus provided to clients. The successes we’ve had can be attributed to what Mark Leslie refers to as “Renaissance Rep Skills”. That is Altus’ deep background enables us to communicate with many parts of the organization, tolerate ambiguity common at this stage and a deep interest in the product technology. It’s also common for us to develop new sales models and collateral to capitalize on the opportunity. Examples of successes we’ve had in outsourced business development include the following:

• Callvision-Verisign – discovered and managed the closing of several telco clients and partners which grew revenues to over $12 million from $1 million including a single $39 million dollar transaction which transitioned the company to profitability and an acquisition candidate for Versign.
• Screenplay-Disney – developed a complete studio strategy for its core product offering and closed Disney as a beach head client leading to follow-on deals with Warner and Paramount.
• Conenza-Accenture – Altus drove the first deal for Conenza outside of its Microsoft roots. Identifying the decision makers and their decision criteria was vital to closing this first account that aided greatly in subsequent deals with Goldman Sachs, Genentech and others.
• Internet Travel Platform Provider – Altus developed a vision for an alliance between the association of leading vacation property managers to utilize the client's technologies to help raise the visibility and professionalism to compete on even footing with hotels. Altus’ background in leading industry growth initiatives was integral in developing a partnership that greatly benefits both parties.

Testimonials

• “We asked Altus to explore the potential of a new product leveraging our current platform. Within 9 months we had a product line defined, new customers and a target list of additional customers. The product line is now profitable with strong traction which has expanded the potential and increased our strategic alliances within our industry.” Mark Vrieling CEO Screenplay, Inc.
• “Altus Alliance was instrumental in helping Callvision land key sales and strategic partnerships in the telecommunications industry at a critical time in the evolution of our company. Altus worked closely with our team and provided the necessary strategy, tactics and execution to make deals happen. We were glad to have them as a partner and team member.” Derek Edwards CEO, Callvision