Case Studies

CallVision

Engagement Details & Objectives:

  • Defined Go-to-Market strategy
  • Engaged with new clients/close accounts
  • Aided in broadening the target market
  • Enhanced education and efficiency of sales team
  • Developed metrics to manage and monitor sales performance
Results & Accomplishments:

  • Built MDR and AE sales model, team and infrastructure
  • Hired and trained sales team
  • Guided through M&A process and ultimately, sale of company
  • 12.2X return on fees paid

marketleader

Engagement Details & Objectives:

  • Define Go-to-Market strategy
  • Engage with new clients/close accounts
  • Improve sales team performance in the broker industry
  • Development of metrics to train a manage new salesmen
Results & Accomplishments:

  • Built MDR and AE sales model, team and infrastructure
  • Hired and trained sales team
  • Successfully established clients in new target vertical
  • 15.8X ROI on fees paid

Translational Software

Engagement Details & Objectives:

  • Defined Go-to-Market strategy
  • Developed entire business plan
  • Determined best target vertical(s)
  • Validated product and proposition through sales traction
  • Created and built sales team and sales process 
Results & Accomplishments:

  • Successfully established the best vertical to target
  • Landed first 5 customers
  • Confirmed value of an inside sales model
  • 16X ROI on fees paid

bigdoor

Engagement Details & Objectives:

  • Define Go-to-Market strategy
  • Engage with new clients/close accounts
  • Based on target market, develop prospects in the pipeline
  • Implement improved sales process
  • Mentor sales team to insure smooth transition and ensure consistent message from sales team
Results & Accomplishments:

  • Evaluated and restructured CRM sales process
  • Expanded pipeline with over $1mm in qualified business
  • Closed Univision as their second largest customer in HOT vertical
  • 2.9X ROI on fees paid