Blog

Messaging Framework: 5 Elements for Cohesive Communication

Messaging Framework: 5 Elements for Cohesive Communication

By Matt Stroh, Altus Alliance, and Cara McDonald, Content MatterzMessaging is the communication that a company uses to convey key values, beliefs, and benefits to its target audience—the prospects, customers, and repeat clients your business wants to reach. Effective...

Boost Your Business: 6 Tried and True Books

Boost Your Business: 6 Tried and True Books

To boost your business, whether you are a young professional or a seasoned executive, there are several books that the partners here at Altus have found themselves recommending time and time again. In a world of rapidly changing business practices and strategies, some...

Sales Consulting Firm Altus Alliance Teams Up

Sales Consulting Firm Altus Alliance Teams Up

Leading Sales Optimization Consulting Firm Altus Alliance Teams Up with Global Pricing Research Specialist to Help Clients Better Assess Brand Pricing Power “Customers’ Willingness to Pay” Price Point Is Critical Metric in Perfect Storm Economy of High Inflation,...

Market Testing – Time and Effort Well Spent

Market Testing – Time and Effort Well Spent

Market Testing is the prudent approach to gathering good information about a campaign. Are they aware, do they care, will they respond, will they listen, will they change, will they pay, will they adopt, will they renew, will they advocate?  What do most early and...

Trade Show ROI

Trade Show ROI

Myth: Trade shows are an outdated way to generate leads. Everything is digital now. Fact: Trade shows are still one of the most effective ways to capture quality leads. All depends on the approach. Trade Show activity has picked back up. Before the pandemic, nearly...

Effective Sales Coaching Techniques And Their Benefits

Effective Sales Coaching Techniques And Their Benefits

Optimizing your sales team is an endeavor with constantly moving goalposts. Unfortunately, there seems to be no clear-cut path to success that works for every sales team.  One of the most effective and often ignored tools for success and optimizing the team is sales...

Employment Personality Tests Help Hire Sales Reps — And Keep Them

Employment Personality Tests Help Hire Sales Reps — And Keep Them

Employment personality tests provide excellent ROI to CEOs, board members, executive staff, and investors who consistently report that hiring great salespeople presents unique challenges.  The reasons for the dread and results are many. First, sales and B2B services...

Lagging vs. Leading Indicators of Sales Success

Lagging vs. Leading Indicators of Sales Success

According to Zig Ziglar, “if you aim at nothing, you’ll hit it every time.” As a leader, you need to have a clear and transparent set of goals and objectives that others can rally around. Without it, others might be unsure of whether or not they’ve met those goals....

Measurement, Accountability, and the Science of Revenue Acceleration

Measurement, Accountability, and the Science of Revenue Acceleration

It’s no accident: management teams driving consistent revenue growth know what to measure, and who owns the numbers. They start with well-defined strategic objectives and set realistic targets underpinned by silo-free action plans. Execute, measure, tune, repeat. And...