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Video content management and distribution.

Overview:

Target market identification, validation and alignment. Sales organization and operations required redesign.

Results & Accomplishments

  • Successfully initiated sales with 200+ publisher clients
  • Successfully initiated sales with 200+ publisher clients
  • Developed and closed 6 leading studio clients
  • Grew revenues from new division to over $5m run rate
  • >3X ROI
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Objectives

  • Define Go To Market strategy for new online division
  • Define both Studio and Publisher HOT profiles
  • Develop product packaging and pricing
  • Engage with new clients/close accounts
  • Implement new sales process