Translational Software

Interim VP of Sales, building initial customers and revenue

Overview:

Creating initial product/market fit, target market identification, validation and alignment for a pre-revenue early stage company.

Results & Accomplishments

  • Successfully established the best vertical to target
  • Landed first 5 customers
  • Confirmed value of an inside sales model
  • 16X ROI on fees paid
Translational Software

Objectives

  • Defined Go-to-Market strategy
  • Developed entire business plan
  • Determined best target vertical(s)
  • Validated product and proposition through sales traction
  • Created and built sales team and sales process