Ash Srimal

Ash Srimal

Ash has held board and executive positions leading teams focused on sales, marketing, business development, M&A, partnerships and product strategy at both large public companies and venture funded companies such as SAP, Medallia, CastIron Systems and SmarterMe.  

He has held leadership positions such as CEO, General Manager and Head of Global Sales & GTM where he has delivered both high double digit growth at large/mature businesses and hypergrowth at venture funded businesses.  At SAP he led the CRM/CX business through a transformation to the cloud while delivering profitable and significant growth.  He has been fortunate enough to have been through several successful exits - both IPO and strategic acquisitions. He was also the Founder & CEO of SmarterMe, an AI enabled mobile assistant, which was acquired in 2017. Ash is passionate about enterprise AI and is currently a mentor at alchemist accelerator, operating advisor to private equity firms and a venture partner at NeueCapital. Earlier in his career Ash was a management consultant at PricewaterhouseCoopers and enjoys consulting with diverse businesses. He particularly enjoys working with technology and technology enabled company CEOs to help them accelerate growth and scale of their businesses.

Ash holds an MBA from University of Chicago, Booth School of Business and a BA in Economics & Computer Science from Lawrence University.

Ash Srimal
Get to Know Ash

He lives with his wife and kids in Northern California. He enjoys travelling and cultural excursions. He has travelled to over 42 countries and lived in 3 continents.