OVERVIEW:
Target market identification, validation and alignment.
OBJECTIVES
- Define the best application for raw cell sensor platform
- Research from wide (20+) vertical options and target best
- Drive MDB process over 4 months to select best application
- Develop initial GTM tools and strategy
RESULTS & ACCOMPLISHMENTS
- Evaluated > 20 market opportunities. #1 ad targeting for mobile and the remaining top 5 targets stack ranked
- Data from over 40 market interviews
- Recommendations
- Hiring new GM and spinout co. created
- Related company found and acquired to accelerate GTM
- Developed branding around Buyer State to help differentiate and describe the new offering