InterDigital

OVERVIEW:

Target market identification, validation and alignment.

  OBJECTIVES

  • Define the best application for raw cell sensor platform
  • Research from wide (20+) vertical options and target best
  • Drive MDB process over 4 months to select best application
  • Develop initial GTM tools and strategy

RESULTS & ACCOMPLISHMENTS

  • Evaluated > 20 market opportunities. #1 ad targeting for mobile and the remaining top 5 targets stack ranked
  • Data from over 40 market interviews
  • Recommendations
  • Hiring new GM and spinout co. created
  • Related company found and acquired to accelerate GTM
  • Developed branding around Buyer State to help differentiate and describe the new offering