OVERVIEW:
VIDEO CONTENT MANAGEMENT AND DISTRIBUTION.
Target market identification, validation and alignment. Sales organization and operations required redesign.
OBJECTIVES
- Define Go To Market strategy for new online division
- Define both Studio and Publisher HOT profiles
- Develop product packaging and pricing
- Engage with new clients/close accounts
- Implement new sales process
RESULTS & ACCOMPLISHMENTS
- Successfully initiated sales with 200+ publisher clients
- Successfully initiated sales with 200+ publisher clients
- Developed and closed 6 leading studio clients
- Grew revenues from new division to over $5m run rate
- >3X ROI