OVERVIEW:
INTERIM VP OF SALES, BUILDING INITIAL CUSTOMERS AND REVENUE
Creating initial product/market fit, target market identification, validation and alignment for a pre-revenue early-stage company.
OBJECTIVES
- Defined Go-to-Market strategy
- Developed entire business plan
- Determined best target vertical(s)
- Validated product and proposition through sales traction
- Created and built sales team and sales process
RESULTS & ACCOMPLISHMENTS
- Successfully established the best vertical to target
- Landed first 5 customers
- Confirmed value of an inside sales model
- 16X ROI on fees paid