Sales Process Optimization

Is your sales organization not delivering at the level you think it can, or must? Chances are that internal processes and execution are not what they could be. Our sales consultants serving San Francisco, Seattle and beyond can help.

Build sales organization from ground up. On-the-job training of Founder as VP Sales. Close first deals

Identify and open new markets. Close net new business


A Sales Optimization Consulting engagement uses the 21 HPR elements to evaluate where you are today compared to the best practices of world class organizations, and determine what needs to be done to take your own sales and marketing capabilities to the next level. Our strategic consulting services are here for you.


A Sales Process Optimization can include the following:

  • Operations assessment
  • Sales and Service Organizational Models
  • Compensation analysis
  • SFA/CRM implementation, integration and customization
  • Channel analysis
  • Lead Gen analysis, phone & email scripting
  • KPIs and Best Practice Metrics
  • Rhythm of Business
  • Recruiting/hiring plan
  • Playbook
  • Website review


“Altus Alliance was instrumental in helping Call Vision land key sales and strategic partnerships in the telecommunications industry at a critical time in the evolution of our company. Altus worked closely with our team and provided the necessary strategy, tactics and execution to make deals happen. We were glad to have them as a partner and team member.”


Derek Edwards, CEO, Call Vision (now Globys)

Interim Services

We often serve as an embedded CRO, VP of Sales or VP of Business Development, becoming an active member of your executive team. .