Market-Driven Baseline

Developed in conjunction with Stanford University’s Center for Entrepreneurial Studies, this comprehensive interview-driven process provides an objective perspective on your sales and marketing operations.

The Market-Driven Baseline Provides:

  • Objective insights into customer perspectives on your strengths and weaknesses.
  • Recommendations for how to step up your game and increase revenue growth.
  • A stack ranked listing of the top 10 actionable items that can have the most positive impact on top-line revenue acceleration.

This 3-4 month engagement mitigates significant risk in your go-to-market plans. We assure market alignment, plus identify new and optimal markets for growth and monetization.    


A Market Driven Baseline Study is a comprehensive exercise that combines qualitative and quantitative market research and analysis with broad based interviews to assure market alignment, identify new markets, and prepare for effective go-to-market execution. Deliverables include:

  • Self-survey that delivers a weighted High Performance Revenue (HPR) Scorecard against the 21 HPR Elements.
  • A minimum of 15 Altus Partner conducted interviews with employees, clients, competitive losses and subject matter experts.
  • Altus-survey post interviews, providing an HPR Scorecard to rate relative strengths and weaknesses, reconciling with client exec scorecards.
  • High Odds Target (HOT) Opportunity Profiling™.
  • Qualitative and quantitative market research.
  • Competitive analysis.
  • SWOT analysis.
  • 3-5 hour interactive outbrief with client exec team that presents observations, insights, recommendations, and a managed ordered list of top 10 actionable items to improve top-line revenues.

Rapid New Product Validation

“The Altus team, within a few months, drove an entire product and go-to-market strategy from our core technology into a new market and huge revenue potential. The market validation and process was creative and persuasive. The result was a new commercial initiative within 2 months of the project. We plan to use Altus for similar projects going forward.” 

James Nolan EVP Solutions, InterDigital