When and Why To Consider Business Sales Consulting Doug Schulze

by | Jul 13, 2021

Nearly every business in every industry gets to a point where they realize they need advice from an expert. If you’ve been considering business sales consulting as a way to help increase your revenue and jumpstart your business, we’re here to help. Whether you’re starting a new company or growing an existing business, a sales consultant can be a cost-effective way to learn new skills and tighten up your sales strategy. On the other hand, hiring the wrong consulting team can cost you time, energy, and your hard-earned money.

Read on as we discuss when and why business owners should consider hiring a consultant for their organization.

Can A Business Sales Consulting Company Increase Your Revenue?

Business sales consulting can be a vague (and misused!) term, but it can be valuable and impactful for your business when you find the right consulting firm. Unfortunately, companies sometimes avoid hiring a business sales consultant because they aren’t sure how to measure their ROI.

This article will provide a comprehensive overview and outline when to consider hiring a sales consultant and how to measure your return on investment after you make that decision.

What Does A Business Consultant Do?

Let’s start by defining what a business consultant does. A business or sales consultant is an outside expert hired to solve an internal business problem. They are regarded as being a source of specialized knowledge, with the skills and experience to improve their client’s internal systems.

Unlike in-house employees, consultants are usually hired on a contract or project basis and keep their own independent schedules. They might work alone or bring their team, depending on the size of their consulting firm. If an entire team is working with you, make sure you clarify who your primary contact person will be.

A consultant can help with various things, including marketing and sales development, business expansion, training process, and the execution of new ideas and recommendations.

When to Hire A Business Sales Consulting Company

You’re already aware that hiring a business consultant requires an investment of both time and money. However, this investment can provide significant benefits for your company’s revenue and long-term growth. But when is it the right time to hire a business sales consulting company? Here are a few indications that your team might need to hire some help:


If you’re severely lacking marketing materials or are missing experts on your staff who can get you started with the right tools, a sales consulting company can help you fill the gaps and teach you the ropes.


Do you have important decisions coming up that will affect the future of your company? Are you unsure about which path to take and could use expert advice on what to do?

A specialist who understands your industry and has experience improving performance and increasing revenue can be a valuable asset. They’ll help you focus your investments and help you avoid making critical mistakes.


Any investor and successful business person will tell you that maintaining effective business processes and operations is crucial for maintaining your company’s success or failure. Business owners and higher-ups often lack the time or the ability to examine their core operations, and they need an objective party to come and dig deeper.

Think specifically about your outreach campaigns and lead generation strategy. Do you know it by heart? Have you seen the marketing materials going out to your clients lately?

Hiring a consultant can help you develop and optimize your core processes from the ground up, giving your business the fresh eyes it needs to help your company operate more efficiently.

How Do You Measure The ROI Of A Sales Consultant?

It is challenging to provide hard numbers when it comes to measuring the ROI of a business consultant. They offer help and guidance in several areas, many of which are only measured by long-term growth.

Many companies flat out refuse to hire sales and business consultants because the ROI is too difficult to measure. However, there are things you can do to help you gauge the benefits and see whether or not they are helping.

First, you and your consultant can set specific and measurable goals at the beginning of your relationship. Look for ways to determine how to measure success. For example, suppose you were looking for ways to increase business communications and increase traffic. In that case, you can use metrics like click rate, response rate, open and bounce ratios, and conversion rates.

It’s also important to remember that there are intangible benefits of working with a business sales consulting company. For example, is there a difference in your team’s confidence after working with a sales expert? Are productivity levels improved? Are your systems and processes working better? Though growth can feel slow, you’ll be able to tell if the partnership is working sooner than you think.

Key Takeaways For Business Sales Consulting

Many business owners hire consultants as a cost-effective way to fill gaps within their company. A business consultant can add unique skills, bring fresh perspectives, and tried and true strategies that improve your business from the ground up.

There are three main reasons why you should hire a consultant. The first is to identify potential problems. If your business is experiencing a decrease in sales, cash-flow issues, or you can’t figure out why your systems aren’t working correctly, it might be time to bring in an expert. A consultant can evaluate your processes, conduct some tests and research, and help you determine the cause of your issues.

The second reason why you might hire a consultant is to create solutions. You might already know the problem and have goals to reach but aren’t sure how to achieve those goals internally. Hiring a decent consultant can save time and money and can help you achieve faster and better results.

The last main reason a business should consider hiring a consultant is to optimize their current systems. In some cases, your company can be growing quickly, but you know there are things you can do better but just aren’t sure where to start. A consultant brings new eyes and an evaluation system to help determine which processes or procedures are needed to increase productivity.

When you break it down, hire a business sales consulting company when you lack in-house expertise, need a second opinion on big decisions, or when you need to audit and restructure your internal operations to help increase revenue.

Connect With Altus Alliance Today

Hopefully, you have a better idea of what to expect when hiring a business sales consulting company. Our team of experts at Altus Alliance can help you refine your strategy. It’s our mission to accelerate your revenue growth and make sure all aspects of your organization are succeeding.

Give us a call today, and let’s discuss some of your pain points and our solutions.