Company success demands efficient and sustained top-line revenue growth. At Altus Alliance, we call that Revenue Traction. And it’s not easy, especially when you’re launching a new startup or a venture inside a large company. Your odds for success can increase dramatically, though, with the help of an experienced guide. We understand the sales process, tools, and discipline like no one else. Over the past decade we’ve directly contributed to the success of more than 150 clients. Some were startups, many of which you‘ve probably heard of by now. Others were major, well-established companies looking to strike out in new directions. In all cases, we follow a disciplined approach to plan, execute and scale revenue.

We understand that every client’s situation is unique, so we draw from each of the disciplines below to create a customized engagement that addresses your specific demands. Simply put – we do what needs to be done in order to drive top line revenue growth for your business.

DocusignClient Success Story: Docusign – We provided Business Development Traction including evaluating and re-engineering the sales model, sales segmentation, and organizational reporting to optimize the sales funnel from acquisition to development to retention. Pursuing that model, Docusign has grown rapidly and is now on track for an IPO in 2015. Click here for more case studies.



Our disciplined approach, co-developed by Stanford University, Mark Leslie (founder and CEO, Veritas) and Altus Alliance, is a proven process to enhance the success of your sales efforts. The underlying principles were published as the “Sales Learning Curve” in the July/August 2006 issue of the Harvard Business Review, and put into practice through engagements with over 150 early stage ventures.