Key Trends and Growth Areas in the Adtech Sector
One of the fastest growing and evolving industry sectors is the digital media space especially in advertising and marketing technology software and services. Altus Alliance has deep experience and expertise in working with clients in the media industry and we continue to see monumental shifts and changes happening rapidly in the space. Doug Schulze, Co-founder and Managing Partner, explores some of the key trends and insights into Adtech Industry in this episode of the Altus Conversation interview series with Ben Engber, CEO of Lineate, a leading software development firm.
One of the most effective strategies to accelerate revenue growth and scale for our clients is to concentrate all proactive Sales & Marketing resources into a single vertical. For Lineate, the choice was clear: their remarkable success in AdTech, combined with the ongoing innovation, change, and growth in this market, positioned them perfectly. In today’s digital age, the demand for effective advertising and promotion, coupled with heightened public privacy concerns, government regulations, and AI advancements, has created a dynamic landscape in Adtech.
Ben and his team have seen rise in demand for data solutions especially as advertisers and publishers want to collect and leverage more first party data in a compliant way to optimize their marketing and customer relations efforts. With the opportunities to utilize AI/ML, that demand for data and associated solutions will only increase. Ben shares his thoughts on what he sees as the key trends and insights into Adtech Industry and what is working and what the challenges.
Altus Conversation with Ben Engber
Additional Resources
How Altus Alliance Can Help
In an ever-evolving business landscape where the art of marketing and sales is no longer enough, Altus deploys the science that will give you a necessary edge. We will help you identify the right prospects, develop your marketing and sales structure, and assure high quality revenue strategies, processes, KPIs and technologies are in place so that your business succeeds.
Whether you want to identify new market opportunities, break into new verticals, revise your marketing GTM, set up an inside sales organization, optimize your current sales processes or contract interim sales or marketing leadership, Altus is ready to help. Take the next step to assure your organization is as effective and efficient as possible, Altus has the experience, revenue leaders and methodologies to take you there.
