MARKET-DRIVEN BASELINE

CONTEXT IS EVERYTHING

A Market-Driven Baseline (MDB) Study is a comprehensive interview-driven process that provides an objective perspective on your sales performance, revenue acceleration, and marketing operations.

Developed in conjunction with Stanford University’s Center for Entrepreneurial Excellence, this 2-month engagement combines qualitative and quantitative market research and analysis with broad-based interviews to ensure market alignment, identify new/optimal markets for revenue acceleration, and prepare for effective go-to-market execution.

MDB TESTIMONIALS


Create and implement new strategy and organization for sales & marketing.



Build and hire inside sales organization.
Accelerate revenue.

MDB DELIVERABLES

  • Objective insights into customer perspectives on your strengths and weaknesses

  • Recommendations for how to step up your game and improve revenue acceleration and traction

  • Improved sales/market process and actionable elements for a successful GTM

  • Self-survey that delivers a weighted High Performance Revenue (HPR) Scorecard against the 21 HPR Elements

  • A minimum of 15 Altus Partner conducted interviews with employees, clients, competitive losses and subject matter experts

  • Altus-survey post interviews, providing an HPR Scorecard to rate relative strengths and weaknesses, reconciling with client exec scorecards

  • High Odds Target (HOT) Opportunity Profiling™

  • Qualitative and quantitative market research.

  • Competitive analysis

  • SWOT analysis

  • 3-5 hour interactive outbrief with client executive team that presents observations, insights, recommendations, and a managed ordered list of top 10 actionable items to improve top-line revenues

  • Aligns your sales and marketing team around a mutually confirmed GTM plan that gets everyone pulling on the oars in the same direction

ACHIEVE MARKET ALIGNMENT

“Altus was a smart move for us. They had the experience and process to be able to quickly assess the available market for our offering and validate our strategy with real customer traction and feedback.”

— Matt Carpenter, Director of New Products
Sony Entertainment