DocuSign

Written By Greta Burton

CLIENT OVERVIEW

A software for electronic signatures.

ENGAGEMENT FOCUS

Target market identification, validation, and alignment. Sales organization and operations required redesign.

RESULTS & ACCOMPLISHMENTS

  • Validated model by selling into target verticals

  • Optimized pricing and value proposition

  • Optimized product packaging by creating “envelopes” for bulk purchases

  • Successfully re-engineered Sales and Marketing organizations

  • Hired, educated, and trained inside sales team

  • Took sales team from 2 to 16 over engagement

  • Took revenues from <$1m to >$25m in 36 months

INCREASED “SIGNATURE EVENTS” FROM 1MM TO 18.7MM IN TWO YEARS. INCREASED SALES FROM <$1M TO >$25M IN 3 YEARS.

Greta Burton
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Pathable (now Momentive Software)