Pathable (now Momentive Software)
OVERVIEW
Social networking solutions for the conference and events industry.
ENGAGEMENT FOCUS
Developed and refined Ideal Customer Profile (ICP). Created a successful GTM strategy. Improved product pricing and packaging. Accelerated revenue growth through closure of new clients and buildout of channel strategy and program.
RESULTS & ACCOMPLISHMENTS
Closed over 20 new accounts including 3 industry-leading resellers
9.6X ROI
Pathable was acquired by Community Brands which was later acquired by TA Associates in a rollup
“Altus Alliance has been instrumental in our sales strategy and execution. Their leveraged business model allowed me to bootstrap into a senior sales and business development structure and personnel that has taken Pathable from a proof of concept to the market leading solution with world class channel partners and a highly efficient and cost effective direct sales infrastructure.”
