InterDigital

Written By Greta Burton

OVERVIEW

A mobile technology firm that designs and develops digital wireless technology solutions.

ENGAGEMENT FOCUS

Target market identification, validation, and alignment.

RESULTS & ACCOMPLISHMENTS

  • Evaluated > 20 market opportunities. #1 ad targeting for mobile and the remaining top 5 targets stack ranked

  • Data from over 40 market interviews

  • Recommendations

  • Hiring new GM and spinout co. created

  • Related company found and acquired to accelerate GTM

  • Developed branding around Buyer State to help differentiate and describe the new offering

Greta Burton
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