Variety
OVERVIEW
Premier source of entertainment news bringing expert film, TV, digital, music and theater business analysis and insights. Challenged by online competitors and free content.
ENGAGEMENT FOCUS
Identify new revenue sources for the media company, and then drive new revenues on the new model and platform.
RESULTS & ACCOMPLISHMENTS
Confirmed the entertainment industry’s need for data offering with movie and TV information
Developed the product and Go-To-Market Strategy
Accelerated the execution and product plan with an acquisition
Drove all new revenues on the new model and platform
Currently the most profitable and fastest-growing division of Reed Elsevier
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