Translational Software

Written By Greta Burton

CLIENT OVERVIEW

A clinical decision support tools developer.

ENGAGEMENT FOCUS

Serve as interim VP of Sales to build initial customer base and revenue streams. Create initial product & market fit. Target market identification, validation, and alignment for a pre-revenue, early-stage company.

RESULTS & ACCOMPLISHMENTS

  • Successfully established the best vertical to target

  • Landed first 5 customers

  • Confirmed value of an inside sales model

  • 16X ROI on fees paid

Greta Burton
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