Rise of Product Led Growth (PLG) & Sales
As part of our continuing series of conversations with industry leaders and partners, we had a chat with Heather Inocencio, CEO and Co-founder of The Product Consult, a leading firm that provides product strategy and management services. The conversation was focused on the continued rise of product led growth (PLG) strategy that many SaaS based companies are utilizing to drive market share and customer growth. One of the keys of a successful PLG implementation is to ensure that sales and product are aligned and collaborating well to be in alignment as the company goes to market. Thanks also to Jessica Nelson Kohel and Lisa Riemondy for their contributions as well.
Altus Alliance has a unique framework called 21 High Performance Revenue (HPR) Elements that is used when working to assess and optimize an organization’s ability to grow and scale sales and marketing. One of the HPR element category is Product, Service & Operations which is critical to sales and marketing success. Altus is pleased to be partnering with The Product Consult to better understand and offer guidance and insights to how to improve the product strategy and development. Learn more about 21 HPR Elements.
Altus Conversation with Heather Inocencio
How Altus Alliance Can Help
In an ever-evolving business landscape where the art of marketing and sales is no longer enough, Altus deploys the science that will give you a necessary edge. We will help you identify the right prospects, develop your marketing and sales structure, and assure high quality revenue strategies, processes, KPIs and technologies are in place so that your business succeeds.
Whether you want to identify new market opportunities, break into new verticals, revise your marketing GTM, set up an inside sales organization, optimize your current sales processes or contract interim sales or marketing leadership, Altus is ready to help. Take the next step to assure your organization is as effective and efficient as possible, Altus has the experience, revenue leaders and methodologies to take you there.
