Conenza
CLIENT OVERVIEW
Conenza was founded by the Executive Director of Microsoft Alumni Network, based on demand from corporations for a similar corporate social network service.
Acquired by PeoplePath.
ENGAGEMENT FOCUS
Build sales organization from the ground-up. Provide on-the-job training of founder as VP of Sales. Close first deals.
Altus engaged very early (pre-seed) to close first sale, identify market targets, create the sales organization, provide on-the-job sales training for the Founder, and even help in naming the company.
RESULTS & ACCOMPLISHMENTS
Made initial sale to Accenture
Closed more sales with Microsoft, Genentech & Goldman Sachs, all of which were million-dollar+ sales
Conducted High Odds Target Opportunity Profiling
Instituted initial sales process optimization and best practices
Helped develop and refine the innate sales skills of the Founder
12.5X ROI
