CLIENT OVERVIEW:
APPLICATION FOR ELECTRONIC SIGNATURES
Target market identification, validation and alignment. Sales organization and operations required redesign.
RESULTS & ACCOMPLISHMENTS
- Validated model by selling into target verticals
- Optimized pricing and value proposition
- Optimized product packaging by creating “envelopes” for bulk purchases
- Successfully re-engineered Sales and Marketing organizations
- Hired, educated, and trained inside sales team
- Took sales team from 2 to 16 over engagement
- Took revenues from <$1m to >$25m in 36 months