OVERVIEW:
APPLICATION FOR ELECTRONIC SIGNATURES
Target market identification, validation and alignment. Sales organization and operations required redesign.
OBJECTIVES
- Write and solidify business plan with Founders
- Define Go-to-Market strategy
- Validate product through sales process
- Implement improved sales team
RESULTS & ACCOMPLISHMENTS
- Validated model by selling into target verticals
- Optimized pricing and value proposition
- Successfully re-engineered Sales and Marketing organizations
- Hired, educated, and trained inside sales team
- Took sales team from 2 to 16 over engagement
- Took revenues from <$1m to >$19m in 36 months