DocuSign

OVERVIEW:

APPLICATION FOR ELECTRONIC SIGNATURES

Target market identification, validation and alignment. Sales organization and operations required redesign.

  OBJECTIVES

  • Write and solidify business plan with Founders
  • Define Go-to-Market strategy
  • Validate product through sales process
  • Implement improved sales team

RESULTS & ACCOMPLISHMENTS

  • Validated model by selling into target verticals
  • Optimized pricing and value proposition
  • Successfully re-engineered Sales and Marketing organizations
  • Hired, educated, and trained inside sales team
  • Took sales team from 2 to 16 over engagement
  • Took revenues from <$1m to >$19m in 36 months

INCREASED “SIGNATURE EVENTS” FROM 1MM TO 18.7MM IN TWO YEARS. 700% SALES INCREASE DURING SAME PERIOD.