Blog

Rise of Product Led Growth (PLG) & Sales

Rise of Product Led Growth (PLG) & Sales

As part of our continuing series of conversations with industry leaders and partners, we had a chat with Heather Inocencio, CEO and Co-founder of The Product Consult, a leading firm that provides product strategy and management services.  The conversation was focused...

Value of Revenue Based Due Diligence for PE Firms and VCs

Value of Revenue Based Due Diligence for PE Firms and VCs

Market Dynamics – Increase in Growth Funds According to the McKinsey Global Private Markets Review 2022 report, there is a renewed emphasis on growth equity opportunities. With the volatile economic conditions and firms seeking stronger returns amidst a decrease in...

5 Insights for Building a Successful Sales Team

5 Insights for Building a Successful Sales Team

Your sales representatives carry a lot of responsibility for your organization. They are often the first face to the customer, key to converting leads into paying customers, and core to keep them coming back for more. Without a successful sales team, your business...

Sales Consulting Services: When and Why To Consider

Sales Consulting Services: When and Why To Consider

Sales consulting services were estimated to be well over a $330 billion industry in ‘22. When large and midcap companies have full-time senior executives covering every function of the business, why are so many looking to outside for guidance? Given the rapid changes...

Messaging Framework: 5 Elements for Cohesive Communication

Messaging Framework: 5 Elements for Cohesive Communication

By Matt Stroh, Altus Alliance, and Cara McDonald, Content MatterzMessaging is the communication that a company uses to convey key values, beliefs, and benefits to its target audience—the prospects, customers, and repeat clients your business wants to reach. Effective...

Boost Your Business: 6 Tried and True Books

Boost Your Business: 6 Tried and True Books

To boost your business, whether you are a young professional or a seasoned executive, there are several books that the partners here at Altus have found themselves recommending time and time again. In a world of rapidly changing business practices and strategies, some...

Sales Consulting Firm Altus Alliance Teams Up

Sales Consulting Firm Altus Alliance Teams Up

Leading Sales Optimization Consulting Firm Altus Alliance Teams Up with Global Pricing Research Specialist to Help Clients Better Assess Brand Pricing Power “Customers’ Willingness to Pay” Price Point Is Critical Metric in Perfect Storm Economy of High Inflation,...

Market Testing – Time and Effort Well Spent

Market Testing – Time and Effort Well Spent

Market Testing is the prudent approach to gathering good information about a campaign. Are they aware, do they care, will they respond, will they listen, will they change, will they pay, will they adopt, will they renew, will they advocate?  What do most early and...

Trade Show ROI

Trade Show ROI

Myth: Trade shows are an outdated way to generate leads. Everything is digital now. Fact: Trade shows are still one of the most effective ways to capture quality leads. All depends on the approach. Trade Show activity has picked back up. Before the pandemic, nearly...