Blog

Top Podcasts to Follow for Adtech Industry

Top Podcasts to Follow for Adtech Industry

Altus Alliance has worked across many industries and verticals but one of the most frequently engaged sectors is Adtech and Mediatech.  The media and advertising industry has changed dramatically over the years due to the confluence of digital technology, consumer...

Altus Conversation with a Sales CRM Expert

Altus Conversation with a Sales CRM Expert

The demand and usage of CRM tools continues to increase and is projected to double in market by 2030.  CEOs and sales leaders want to create systems that help their teams drive more predictable processes and sales management. However, with the plethora of tools and...

The State of Sales Hiring and Roles for Growth Stage Companies

The State of Sales Hiring and Roles for Growth Stage Companies

We at Altus Alliance often are asked about sales trends that we see in the marketplace and specifically about the types of sales roles and skills that growth stage companies are looking for and hiring.  While many businesses are still being cautious about budget and...

Revenue Growth Strategies for Modern Selling with James Hayden

Revenue Growth Strategies for Modern Selling with James Hayden

Altus Conversation is a content series on revenue growth and how to improve and modernize sales strategy.  As part of our continuing conversations with industry leaders and partners, we had a chat with James Hayden, long time sales leader, former Altus Alliance...

Rise of Product Led Growth (PLG) & Sales

Rise of Product Led Growth (PLG) & Sales

As part of our continuing series of conversations with industry leaders and partners, we had a chat with Heather Inocencio, CEO and Co-founder of The Product Consult, a leading firm that provides product strategy and management services.  The conversation was focused...

Value of Revenue Based Due Diligence for PE Firms and VCs

Value of Revenue Based Due Diligence for PE Firms and VCs

Market Dynamics – Increase in Growth Funds According to the McKinsey Global Private Markets Review 2022 report, there is a renewed emphasis on growth equity opportunities. With the volatile economic conditions and firms seeking stronger returns amidst a decrease in...

5 Insights for Building a Successful Sales Team

5 Insights for Building a Successful Sales Team

Your sales representatives carry a lot of responsibility for your organization. They are often the first face to the customer, key to converting leads into paying customers, and core to keep them coming back for more. Without a successful sales team, your business...

Sales Consulting Services: When and Why To Consider

Sales Consulting Services: When and Why To Consider

Sales consulting services were estimated to be well over a $330 billion industry in ‘22. When large and midcap companies have full-time senior executives covering every function of the business, why are so many looking to outside for guidance? Given the rapid changes...