Altus Conversation is a content series on revenue growth and how to improve and modernize sales strategy.  As part of our continuing conversations with industry leaders and partners, we had a chat with James Hayden, long time sales leader, former Altus Alliance partner and author of Real World Selling: The Art of The Selling Conversation.   The interview was focused on the evolution of sales the past 10 years with the emergence of technology such AI and channel sales for revenue growth strategies.  One of the keys of a successful modern selling is to have consistent sales process and GTM approach to ensure that the organization is aligned in how to support sales especially from common goals and messaging.

Altus Alliance has a unique framework called 21 High Performance Revenue (HPR) Elements that is used when working to assess and optimize an organization’s ability to grow and scale sales and marketing.  Learn more about 21 HPR Elements.