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Sales Consulting Firm Altus Alliance Teams Up

Sales Consulting Firm Altus Alliance Teams Up

Leading Sales Optimization Consulting Firm Altus Alliance Teams Up with Global Pricing Research Specialist to Help Clients Better Assess Brand Pricing Power “Customers’ Willingness to Pay” Price Point Is Critical Metric in Perfect Storm Economy of High Inflation,...

Market Testing – Time and Effort Well Spent

Market Testing – Time and Effort Well Spent

Market Testing is the prudent approach to gathering good information about a campaign. Are they aware, do they care, will they respond, will they listen, will they change, will they pay, will they adopt, will they renew, will they advocate?  What do most early and...