OVERVIEW:
IDENTIFY NEW REVENUES SOURCES FOR THE MEDIA COMPANY THEN DRIVE NEW REVENUES ON THE NEW MODEL AND PLATFORM
Well established media company challenged by online competitors and free content
OBJECTIVES
- Identify new revenues sources for the media company challenged by online competitors and free content
- Work with digital sales team to improve performance
- Develop new business model and product plan to drive new revenues.
RESULTS & ACCOMPLISHMENTS
- Confirmed the entertainment industry’s need for data offering with movie and TV information
- Developed the product and Go-To-Market Strategy
- Accelerated the execution and product plan with an acquisition
- Drove all new revenues on the new model and platform
- Currently the most profitable and fastest-growing division of Reed Elsevier