CLIENT OVERVIEW:
Premier source of entertainment news bringing expert film, TV, digital, music and theater business analysis and insights
IDENTIFY NEW REVENUES SOURCES FOR THE MEDIA COMPANY THEN DRIVE NEW REVENUES ON THE NEW MODEL AND PLATFORM
Well established media company challenged by online competitors and free content
RESULTS & ACCOMPLISHMENTS
- Confirmed the entertainment industry’s need for data offering with movie and TV information
- Developed the product and Go-To-Market Strategy
- Accelerated the execution and product plan with an acquisition
- Drove all new revenues on the new model and platform
- Currently the most profitable and fastest-growing division of Reed Elsevier