Overview:
Ware2Go™ turnkey nationwide fulfillment network is designed to help merchants easily position products closer to end customers for a fast, inexpensive and reliable order-to-delivery experience. They offer an integrated solution for storage, pick, pack and shipping services to businesses of all sizes through an intuitive cloud based technology platform that makes it easy to extend your distribution footprint and scale up and down as your operational needs change. They simplify nationwide fulfillment to help you meet your customers’ needs and expectations.
OBJECTIVES
- Research and vet new leads prior to import
- Design and execute outbound campaigns for 1st Meetings
- Manage qualified leads to close and disposition other per Ware2Go criteria
- Bi-Monthly Leadership Review
- Pipeline Review
- Channel and strategy coordination
- Status reports and metrics tracking
RESULTS & ACCOMPLISHMENTS
- Facilitated and designed HOT Profile (High Odds Target and prospect profile
- Developed Messaging Framework to resonate with HOT profile targets
- Sourced Lead List provider to fulfill prospects matching HOT (rate of ~800 per week)
- Designed Sales Process and Team Structure
- Stood-up Salesforce.com with customized fields and reports to match sales process
- Stood-up Marketing Automation and process for outbound email campaigns
- Designed outbound Touch Plan and Cadence
- Developed Content from Messaging Framework for email, calls and social media messaging
- Staffed team of 7 to execute plan (4-5 MDRs, 1 AE / Team Lead, 1 Sales Opps/Social Media)
- Developed initial Funnel Metrics and tracked over engagement
- Consulting and advise on new launch and sales strategy