We know that the topic of sales consultants gets a lot of mixed reactions from entrepreneurs. Some businesses swear by them, while others are convinced they are a waste of money. If you’ve been searching endlessly looking for sales consultants who are actually worth their salt, you know that finding a good sales consultant takes time.
However, spending a little time and energy doing the research can result in more success for business owners who need a little help increasing revenue. This article covers a few things to look for when starting your search for the right consultant for your business.
How To Choose The Best Sales Consultants in Seattle
Now that the first half of the year is over, you’re likely looking over your sales goals for the year and trying to figure out how to drive quality performance for the rest of the year. It might be time to add sales and marketing consultants to your organization. But, before you hire the first person claiming to be the best, read on as we give you tips to help you find the right consultant team for your business.
They Take The Time To Understand Your Business and Unique Value Proposition
First things first – the best sales consultants aren’t the ones who have logged the most hours on the job or simply have the most sales training. The best consultants are the ones who take the time to understand your business and what makes it unique. You want to hire a team that examines every aspect of your organization, including products, your website, how your sales team is currently selling and reads case studies to learn more about your target audience.
The right sales consultant will understand your unique value proposition and how it provides the best solution for your business. Watch out for teams who don’t want to take the time to get to know you or your people implementing the tasks in the pipeline.
Hire Someone with a Proven Track Record
Though not everything, experience is an important consideration when hiring for a sales position. You will want to take the time to research and ask about their track record to see if they might be the right fit for your business. This is an obvious step but look into case studies, projects, and testimonials from previous clients in a similar industry. It isn’t the only factor, but it should be on your list to help you make your final decision.
Do They Have A Strategy That Works?
One big challenge that many business owners face is the lack of usable and applicable training materials. Many businesses don’t have a strategy at all and instead, have a chaotic mix of Word and Excel documents that have been loosely tossed together. Typically the people providing the information for training materials come from various departments and points of view, including sales reps, managers, marketing departments, and more. When given to the sales team, it all comes together with different voices and a choppy flow. If you’re in a similar situation, and you realize that you need more substantial materials to support your sales and marketing departments, then you’re ready for a consultant. An effective sales consultant should be able to design a curriculum for the entire sales and training process that is customized to your specific needs. It will include tools that your team can use well after the sales consultant leaves.
Ask them if they have strategies in place to unite all departments and a methodology that has worked for them in the past when it comes to tightening up the sales pitch.
Customizable Services
An essential factor that should go into your decision is whether your sales consultant can customize their services to your business. More often than not, your company is struggling with sales because they are currently using a generic or hand-me-down process that includes a one-size-fits-all training program. Unfortunately, what works for large enterprises doesn’t always work for smaller teams.
Your sales consultant will be able to feel out your pain points and come up with a solution that has the right balance for your organization. They’ll speak with all the key people in your organization to best understand the various client struggles your business can provide a solution. This includes addressing the problem and solution from different perspectives within your organization. At the end of the day, all team members will feel like the sales team values their input as the consultant takes feedback from every department.
It might be a red flag if your sales consultant is forcing a one-size-fits-all approach and doesn’t take the time to talk to each department.
Look For The Right Attitude
You can’t have a dull or rude attitude in sales. It’s also crucial that, as a leader, your sales consultant ensures that the sales team is always positive when taking on new challenges.
The right sales consulting team should have a positive attitude, take responsibility for their actions, understand and build relationships, communicate clearly, and be outgoing and likable.
Hiring a sales consultant is an important decision for your business, and you want them to have the traits to help your sales team convert leads into sales. In addition, they’ll be able to provide fresh ideas and strategies with unique insights that will improve overall business operations.
Hardworking and Dedicated
The last thing on our list of what to look for in a sales consultant is someone who doesn’t give up. The right consultant will be determined to complete the sale and help your business succeed, and won’t lose faith prematurely.
They will inspire the team to generate leads continuously and complete the processes with a good attitude. Hire someone who doesn’t get tired of trying new ideas to help the team achieve maximum results.
Altus Alliance Has Some Of The Best Sales Consultants in Seattle
Whether you’re looking for a long-term strategy or have an immediate need for sales and marketing assistance, Altus Alliance would love to connect with you. Each of our sales consultants has over 20 years of experience helping both Fortune 1000 companies and startups build their revenue and increase their potential.
At Altus Alliance, we offer every business and industry a custom approach and strategy for increasing sales. We’ve developed a methodology that ensures quick traction when it comes to revenue and provides your business with healthy, sustainable business growth.
We like to refer to our team as an “instant” offense to marketing and sales. We can fill the gaps in your team and provide hands-on leadership, which leads to quicker results and meaningful training that benefits the entire organization. Connect with us today, and let us help you develop a plan that works.