Conenza

Build sales organization from ground up. On-the-job training of Founder as VP Sales. Close first deals.

Overview:

Conenza was founded by the Executive Director of Microsoft Alumni Network, based on demand from corporations for a similar corporate social network service. Altus engaged very early (pre-seed) to close first sale, identify market targets, create the sales organization, provide on-the-job sales training for the Founder, and even help in naming the company.

Results & Accomplishments

  • Made initial sale to Accenture
  • Closed more sales with Microsoft, Genentech & Goldman Sachs, all of which were million-dollar+ sales
  • Conducted High Odds Target Opportunity Profiling
  • Instituted initial sales processes and best practices
  • Helped develop and refine the innate sales skills of the Founder
  • 12.5X ROI
Conenza

Objectives

  • Validate proposition and business model through initial sales
  • Define Go-to-Market strategy
  • Engage with new clients/close accounts
  • Implement sales process