Build sales organization from ground up. On-the-job training of Founder as VP Sales. Close first deals.
Conenza was founded by the Executive Director of Microsoft Alumni Network, based on demand from corporations for a similar corporate social network service. Altus engaged very early (pre-seed) to close first sale, identify market targets, create the sales organization, provide on-the-job sales training for the Founder, and even help in naming the company.
Results & Accomplishments
- Made initial sale to Accenture
- Closed more sales with Microsoft, Genentech & Goldman Sachs, all of which were million-dollar+ sales
- Conducted High Odds Target Opportunity Profiling
- Instituted initial sales processes and best practices
- Helped develop and refine the innate sales skills of the Founder
- 12.5X ROI
- Validate proposition and business model through initial sales
- Define Go-to-Market strategy
- Engage with new clients/close accounts
- Implement sales process